The engineering arm of Freestart plc
Software we run our own business on.
In use, in beta, or in development — and we say which.

Read the transcript
freestart.ai is the engineering arm of Freestart plc.
We build the software we run our own business on.
On our sales floor, three systems work as one loop.
ProspectHub researches the businesses worth calling, before anyone picks up the phone.
CallHub records and transcribes the calls, and turns them into coaching.
TrainingHub turns those calls into a coaching plan for each rep.
What we learn on calls goes back into who we call and how we coach.
For planning, PlanningAssist and PlanningConsult answer from the policy itself, and show their sources.
Everything here started as a tool for our own teams. Now we build for other businesses too, from a single agent to a full product.
Tell us about a process.
freestart.ai is the engineering arm of Freestart plc. It builds the systems Freestart uses at work: CallHub, TrainingHub and ProspectHub on our sales floor, and PlanningAssist and PlanningConsult for planning questions. Some of it uses AI. All of it was built for our own work first.
In use at Freestart means our own teams use it at work today. Beta means it's public and still changing. In development means it isn't finished.

Calls and recordings in one place.
Transcript, split by speaker, searchable after the call.
Coaching actions for the rep, drawn from the call itself.
Find the right calls. Make them. Get better at them.
Three systems, built for our own sales teams. Each one feeds the next.
ProspectHub
Researches the businesses worth calling, before anyone picks up the phone.
Read about ProspectHub →CallHub
Records, transcribes and reports on sales calls.
Read about CallHub →TrainingHub
Practice calls built from real ones.
Read about TrainingHub →The loop
One system, three stages.
Each stage feeds the next. What we learn on calls goes back into who we call and how we coach.
- 01ProspectHubFeed the pipeline.Researches and qualifies the next accounts, so every call starts with the research in hand.
- 02CallHubScore the calls.Transcribes calls and scores them against the playbook.
- 03TrainingHubTrain the gaps.Turns those scores into coaching for each rep.
Better-coached reps, better prospect notes.
Calls become the reference library reps train from.
Planning answers from the policy itself.
Planning Handbook publishes planning guidance. These two tools answer from the local plan and national policy, and show their sources.
PlanningAssist
Ask a planning question, get a plain-English answer with its sources.
Read about PlanningAssist →PlanningConsult
A postcode check against planning constraints, and a drafted planning statement.
Read about PlanningConsult →Built the way we’d want to buy it.
We run it ourselves first.
Changes are reviewed by more than one model, and by us, before they ship.
If the evidence isn’t there, the software says so.
How we build →Build with us
Have a process that eats your team’s time?
Everything on this site started as a tool for our own teams. We now take on new work in any sector, from a single agent to a full product.
Agents that do the work. Software that holds it together.
A plain-English guide from a team that runs them. Read the article →
Questions
Questions about freestart.ai
Email hello@freestart.ai, ring 0330 223 8390 or use the contact page.
What is freestart.ai?
freestart.ai is the engineering arm of Freestart plc, and a trading name of the company. It builds the software Freestart runs its own business on: CallHub, TrainingHub and ProspectHub for its sales teams, and PlanningAssist and PlanningConsult for planning questions. Freestart plc is registered in England and Wales and was incorporated in 1999.
What products does freestart.ai make?
freestart.ai makes five products. ProspectHub researches the businesses worth calling, CallHub records, transcribes and reports on sales calls, and TrainingHub turns those calls into coaching and practice. PlanningAssist answers planning questions with their sources, and PlanningConsult checks a site against planning constraints and drafts a planning statement.
What do “In use at Freestart”, “Beta” and “In development” mean?
They say where each product stands. In use at Freestart means our own teams use it at work today. Beta means it’s public and still changing. In development means it isn’t finished. CallHub, TrainingHub and ProspectHub are in use at Freestart, PlanningAssist is in beta, and PlanningConsult is in development.
Can freestart.ai build an AI agent for my business?
Yes. We take on new work in any sector, from a single agent to a full product. We build agents that take on the repetitive work in a business, such as reading documents, answering routine questions, preparing reports and checking calls, and the software around them. We start with one process and keep people in charge.
How do I contact freestart.ai?
Email hello@freestart.ai or ring 0330 223 8390, Monday to Friday, 9am to 5pm. For new work, use the form on the Contact page and tell us about the process you want to fix. Post goes to Freestart plc, 12 Lord Street, Wigan WN1 2BN.